Built for independent operators.

Regulars is the customer intelligence platform for independent operators — built on a loyalty mechanic, billed only when you say it’s producing value, and compounding into a city-wide distribution layer as the network matures. We’re a small Montréal team building the tools we wished independents had.

Our Story

Why Montréal started this

In 2025, our team watched the Montréal restaurant scene struggle with an old problem: independent operators were paying $200–400/month, cumulative, for fragments of customer intelligence from separate vendors. SevenRooms for the CRM. Marsello for email + loyalty. POS add-ons for customer data. Mailchimp for marketing automation. Each one a slice. None of them honest about what they could actually prove about lift.

So we built the bundle. Customer intelligence for independent operators — per-guest profiles, cohort messaging, churn signals, and best-effort lift estimates with explicit confidence intervals — in one platform.

The unique business term: pricing begins when we can show you measurable lift — if the platform isn’t moving the needle, we haven’t earned it yet. The compounding bet: as the friend-graph reaches Montréal-wide density, Regulars becomes part of how diners decide where to go — the way Google Reviews and Resy did.

Why We Built This

The fragmented stack

Independent operators routinely pay $200–400/month for parts of customer intelligence from separate vendors. Each one a fragment, none of them connected. Regulars bundles CRM + messaging + insights + churn signals into one platform.

The honesty gap

Most vendors promise bulletproof attribution numbers. We can’t. There’s too much variability in how restaurants run for any vendor to claim that with precision — and operators have noticed. We give best-effort lift estimates with confidence intervals, plus raw POS-verifiable indicators. You decide.

The misaligned bill

Every other vendor bills you on day one and hopes the value materializes. We bill only when you tell us the bundle is producing value to your business. Convert when it’s worth it — not on a calendar trigger.

No distribution future

Vendor tools never compound for the operator. Regulars does: as more diners and operators in a city join, the friend-graph compounds into a discovery surface independents can’t build alone. Below threshold it’s a CRM. Above threshold it’s how diners find you.

Who We Are

A Small Team, Big Mission

We're a scrappy team of 6 people based in Montreal. We've worked in local food, retail, and tech. We know the pain points because we've lived them. In 2026, we decided to build the solution we wanted to use ourselves. We're not backed by a mega-fund or a big corporation—we're independent, focused, and obsessed with helping local businesses thrive.

Team Members

2026

Launch Year

Montreal

HQ Location

100%

Independent