The Deep Dive

How it actually works — and why.

The landing page gives you the overview. This page walks through the mechanics: setup, the Groupon question, the retention math, and how the consumer app drives distribution.

Three steps. You're up and running today.

No hardware. No app to install on your POS. No training your staff for hours.

1

Set your Regulars Pricing

Pick the menu items you want to discount for loyal customers. A cocktail from $14 to $9. An entree from $38 to $29. You choose the items and the prices. You're in complete control.

2

Customers check in

When a customer walks in, they check in on the Regulars app. You get a notification. Your staff sees them in the tablet view. They unlock your Regulars Pricing instantly.

3

They keep coming back

Every visit is tracked. You see who's coming, how often, and what's working. The savings give them a reason to choose you over the place next door — every single time.

This is not Groupon. Here's why.

If you ran a restaurant in 2011, you probably got burned by Groupon. Here's why Regulars is fundamentally different — and why it actually helps your bottom line.

The Groupon Model
The Regulars Model
Who gets the discount

Strangers. One-time deal seekers who have no relationship with your business and no intention of coming back.

Who gets the discount

Your regulars. People who already come back, or are building a habit of coming back. The pricing recognizes the relationship — not subsidizing tourists.

The cost to your business

50% off + Groupon's cut. You'd sell a $40 meal for $20, then Groupon would take half. You'd get $10 for a $40 plate.

The cost to your business

You set the price. We take nothing. A $5 discount on a cocktail for someone who comes every week? That's an investment, not a loss.

What happens after

They never come back. 80%+ of Groupon customers never returned. You lost money acquiring someone who was never going to be a customer.

What happens after

They keep coming back — that's the whole point. Every check-in builds their status. The discount deepens the habit, not drains your margin.

Commission on your sales

50% of every sale. Groupon kept half the revenue. The platform profited whether you did or not.

Commission on your sales

Zero. None. Ever. Regulars charges a flat subscription. We never take a cut of your sales. Not now, not ever.

The business model

Customer acquisition. Groupon sold access to deal-hunters. The business was the product, and the discount was the bait.

The business model

Customer retention. Regulars helps you keep the customers you already have. The discount is your tool — you control it completely.

The bottom line

Groupon asked you to lose money on strangers and hope for the best. Regulars lets you invest a few dollars per visit in the people who already love your business — and gives you a dashboard to see exactly how it's working.

Why discounting your regulars
actually makes you money

The math is simple: a loyal customer who comes every two weeks is worth 26x more than a one-time visitor. A small discount that keeps them coming back is the highest-ROI investment you can make.

$40
One visit from a stranger
A Groupon customer walks in once, pays half price, and never comes back. You made $10 after Groupon's cut. Total annual value: $10.
$936
One regular, every 2 weeks
A regular spends $40/visit, gets $4 off with Regulars Pricing. You keep $36. Over 26 visits, that's $936/year from one person.
94x
More revenue per customer
One loyal Regular is worth 94x more than one Groupon customer. You don't need more customers — you need the ones you have to keep coming back.

You're already losing these customers

The average restaurant loses 30-40% of their regular customers every year to simple drift — they forget, they try somewhere new, life gets in the way. Regulars gives them a financial reason to choose you, every single time. That's not a discount. That's retention.

Your customers discover you through
their friends — not ads

Regulars isn't just a dashboard for you. It's a consumer app where people find businesses through trusted friends, check in, and save money. When someone's friend is a regular at your spot, that friend sees it. That's the most powerful marketing there is — and it costs you nothing.

Friend referrals

Customers see where their friends go. Your regulars bring their friends in — organically.

Discovery feed

Your business shows up when people explore their neighbourhood. Zero ad spend required.

Private notes

Friends leave private notes about your business. No public reviews. No star ratings. Just real word of mouth.

Seen enough?

The bundle includes everything on this page — CRM, cohort messaging, churn signals, and lift estimates. No credit card. Pricing begins when we can show you measurable lift.

Founding Partner cohort — Montréal independent restaurants

Start the bundle — no card Back to overview